My Work
My work lives where creativity, culture, and storytelling meld. From bold branding and motion graphics to cinematic edits and digital visuals, every project is built with energy, intention, and style. I create visuals that feel modern, immersive, and connected to any culture — designed to catch attention and leave a lasting impression.
How do you make "switching phone plans" feel like a lifestyle upgrade rather than a chore? We needed to bridge the gap between utilitarian service and cultural relevance.
Formula 1 is often seen as "European Luxury," while Las Vegas is "American excess." The challenge was to fuse these two distinct identities into a single, cohesive visual language that appealed to die-hard racing fans and casual tourists alike.
The "Mafia" aesthetic is well-trodden territory. The challenge was to honor the classic tropes (suits, silhouettes, cityscapes) while introducing a fresh, modern edge that would capture the attention of a younger, binge-watching audience without losing the network’s core historical authority.
In a market dominated by overly-designed craft beers and pretentious marketing, Newcastle needed to stand out as the honest, reliable choice. The challenge was to create "premium" visuals that didn't feel "snobby"
Rock & Roll is often associated with the past, but the 2025 class is incredibly diverse, spanning hip-hop, punk, and grunge. The challenge was to create a visual identity that felt cohesive across these different genres while maintaining the "rebellious" spirit of the Hall of Fame.
How do you market a "simple" egg sandwich in a city defined by over-the-top luxury? We had to make the product look like an attainable luxury—something visceral, messy, and absolutely addictive.
The wearable market is flooded with devices that focus on "general wellness." Garmin needed to speak directly to the "early risers and the late finishers"—the people for whom sports are not a hobby, but an obsession. The challenge was to make "data tracking" feel cinematic and high-stakes.
Shipping and logistics can feel like a cold, industrial process. Our challenge was to inject warmth and reliability into the brand, moving the narrative from "moving boxes" to "empowering people." We had to show that UPS isn’t just a vendor; they are a silent partner in every entrepreneur's success story.
Healthcare branding for children often feels clinical or "scary." The challenge was to integrate a medical reality into a fantasy world in a way that felt like a feature, not a burden. We needed to create a space that celebrated life in motion while normalizing the use of insulin pumps and CGMs (Continuous Glucose Monitors).